在中国，商铺还可以投资吗？（注：18年春文）

在中国，商铺还可以投资吗？

Can the shops invest in China?

进入2018年，向我咨询房地产投资的人又多了起来，缘由是房价涨的太厉害了!

In 2018, the number of people who consulted me for real estate investment increased again. The reason is that the price of housing has gone up too much.

我的回答是，住房可以买，商品根据地段适可而止。

My answer is that housing can be bought, and the commodities are enough.

前些年我给朋友们的建议是，不管哪里的商铺，只要是临街门面房，随便买，一线城市最佳，偏远的县城不要考虑。

In the past few years, my advice to my friends is that no matter where the shop is, as long as it is on the street, it is the best to buy, the best in the first tier city and the remote county.

2018年，除非是人流密集的地段，一楼临街门面，价格合理，面积200平米以内可以考虑。

In 2018, unless it is a crowded area, the first floor on the street facade, the price is reasonable, within an area of 200 square meters can be considered.

价格合理的判断标准办法，了解当地的门面房每平米租金价位，乘以12个月再乘以10年的数字就是商铺合理的销售价位，当然好位置也许会高于这个数字。

The price of a reasonable standard method to understand the local room per square meter room rent price, multiplied by 12 months and then multiplied by 10 years is a reasonable sale price of the shop, of course, the good position may be higher than this number.

如果是购买产权并包租的一概不要参与，后期问题太多，虽然自己持有产权但是很被动，会存在既不能自己经营，也无法收回租金或者降低租金的问题，产权不能再次变现，因为无人接手。

If it is not to participate in the purchase of property rights and charter, there are too many problems in the later period. Although they have their own property rights but are very passive, there will be problems that can not be operated by themselves, nor can they recover rent or rent, because the property rights can not be changed again because no one takes over.

前些年我建议朋友投资商铺是有市场依据的，大量的企业破产倒闭、大量的农民进入城镇，产生了一大批开店创业的人群，商铺租金不断上涨，商铺的二手交易价格也就不断上涨，商铺面积的数量少于市场需求数量，供不应求，这个时候投资商铺属于傻瓜式投资。

In the last few years, I suggested that the friend investment shop was based on the market. A large number of enterprises went bankrupt and went bankrupt and a large number of farmers entered the town. A large number of people started to start a business. The rent of the shops was rising and the second-hand transaction prices of the shops were rising constantly. The number of shop area was less than the market demand, and the supply was in short supply. At this time, investment shops are a fool's investment.

但是，现在市场的环境变化了：

But now the market environment has changed.

1、由于商铺前些年的投资热潮，很多开发公司加入到商铺建设大军中，各种名目的商业市场，大量的新建小区临街住宅楼下变成了商业用房，最开始只有一层商业，现在很多都是四层商业，商铺的面积比之前增加很多，开始供过于求。

1. Due to the investment boom of the shops in the past years, many development companies have joined the shop construction army, all kinds of famous commercial markets, and a large number of new residential buildings have become commercial houses downstairs. At the beginning, there is only one layer of business. Now many are four layers of business, and the area of business shops is increasing much more than before. Ask too much.

2、网络时代的崛起改变了原有的经营模式，之前需要依靠门面房经营的部分行业，现在有的完全摆脱了实体门店经营转为网店经营。有些行业只把实体店作为形象、产品展示，缩小了实体店面积。商铺的市场需求比以前大幅下降。

2, the rise of the network era has changed the original mode of operation, before the need to rely on facade room management of some industries, now some completely rid of the entity store operation to the network store operation. Some industries only regard entity stores as image and product display, reducing the size of physical stores. The market demand for shops has fallen considerably more than before.

3、现在的商铺市场交易价格比之前高出许多，属于有价无市的阶段，之前投资的人不想亏本出手，但现有的价格又无人接收。

3, now the price of the shop market is much higher than before. It belongs to the stage without market. The former investors do not want to lose money, but the existing prices are not accepted.

4、可以去一线城市的大街小巷多看看，好多门面放上面贴的“转让电话”“出租电话”，看到的这些信息越多，就说明这个城市的商铺越不能投资。

4, you can take a look at the streets and alleys of the first tier cities. Many of them put on the "transfer phone" and "rented phone" on the top of the city. The more information you can see, the more the shops in this city can't invest.

市场研究 吕福宏

Market Research Lv Fuhong

2018年春

Spring of 2018